Affiliate Guidelines
What you can and can’t say when you promote Effecty — the rules that keep your campaigns live, your commissions paid, and our patients protected.
Version 1.0 · September 2026
Approved assets
Everything below is pre-cleared for affiliate use. Anything not in these libraries needs written approval before it runs.
Design guidelines
The full Effecty brand book — logo usage, typography, color, tone of voice, and our medical and compliance standards. Read this before you design anything.
Product images
Cleared product photography at web and print resolution. Use these as-is. Do not source your own product imagery, stock, or AI-generated product shots.
Logos
The effecty. wordmark and the ff. abbreviated mark, in black and white, as SVG and PNG. Never recolor, redraw, or combine the two marks.
Select ads
Proven creative you can run directly, plus reference for the angles and formats that work. Copy and imagery in these units are pre-approved together — don’t mix and match across ads.
Select testimonials
Real patient testimonials with written consent on file, cleared for affiliate use. These are the only testimonials you may run without separate approval. Every one must carry “Individual results vary,” and none may be edited, shortened in a way that changes its meaning, or paired with a before-and-after it didn’t come with.
Before you use anything here
These libraries are updated as pricing, claims, and platform policies change. Pull assets fresh at the start of each campaign rather than reusing a copy you saved months ago — an asset that was compliant last quarter may since have been retired.
Read this first
Effecty is a technology platform that connects people with independent licensed medical providers. Our offers involve prescription medication, real medical evaluations, and protected health information — which means our advertising is governed by the FTC, the FDA, state medical boards, HIPAA, and the ad policies of every platform you may run on.
That makes affiliate compliance different here than it is on a consumer-goods offer. A non-compliant ad doesn’t just get disapproved — it can create regulatory exposure for Effecty and for the providers who prescribe, and it can get ad accounts permanently banned.
The rule behind every rule below
If you’re unsure whether something is allowed, ask before you launch. Approval is fast. Remediation is not.
Everything you need to build compliant creative — brand guidelines, product imagery, logos, approved ads, and cleared testimonials — is linked in Approved assets.
By promoting any Effecty offer through Everflow, you agree to these guidelines. Violations may result in withheld commissions, reversed conversions, or removal from the program.
Our voice, in your creative
Effecty is warm, clear, and honest — the feeling of talking to a care coordinator at a trusted doctor’s office, not a supplement ad. Creative that sounds pushy, exaggerated, fear-based, or “salesy” is off-brand even when it’s technically compliant, and we’ll ask you to change it.
We are never
- Judgmental or shaming
- Cold, corporate, or overly clinical
- Trendy or gimmicky
- Fear-based or pressure-driven
We are
- Supportive — we guide people, we don’t leave them to figure it out
- Transparent — clear pricing, honest information, no surprises
- Optimistic — focused on living healthier and longer
- Approachable — modern and human, no jargon
Hard rules (zero tolerance)
These are non-negotiable. A violation here can result in immediate suspension and forfeiture of unpaid commissions, without a warning cycle.
1. No brand-name drug imitation. Ever.
Don’t
- Show, recreate, or imitate Ozempic®, Wegovy®, Mounjaro®, Zepbound®, Novo Nordisk, or Eli Lilly branding, colors, trade dress, packaging, or pen designs
- Name a brand-name medication at all — in copy, hashtags, keywords, alt text, or file names
- Say “generic Ozempic,” “same as Wegovy,” “Mounjaro alternative,” or “Ozempic dupe.” Our medication is not a generic of any brand
- Use a brand-name injection pen in any imagery — photo, stock, illustration, icon, emoji, or AI-generated
Do
- Use only Effecty-approved product imagery from the Everflow asset library
- Refer to the medication by the approved terms in Rule 3
- Lead with the care experience, the process, and the support — not a product comparison
2. Carry the Effecty disclaimer on every asset.
Never state or imply that our medication is “FDA-approved,” “FDA-registered,” “FDA-cleared,” or “the same as” a brand-name drug. Every creative and landing page must carry this disclaimer, in full and unedited:
Effecty is a technology platform that connects individuals with independent licensed medical providers. Effecty does not practice medicine or prescribe medications. Licensed independent medical providers determine whether treatment is appropriate. If prescribed, medication is dispensed by state-licensed pharmacies, including compounding pharmacies. Compounded medications are not FDA-approved and have not undergone FDA review for safety or effectiveness. Eligibility for treatment is determined by a licensed provider and is not guaranteed. Individual results vary. See full safety information at https://www.effecty.com/legal/safety.
3. Use the approved medication terminology.
These words are restricted or banned on most paid social and search platforms, and their use is a common cause of account bans.
Never use
- semaglutide
- tirzepatide
- weight loss drug
- Ozempic®
- Wegovy®
- Mounjaro®
- Zepbound®
Approved
- GLP-1
- GLP-1 + GIP
- Compounded GLP-1
- Compounded GLP-1 + GIP
If you believe another term is permitted on your specific placement, get written approval from your Effecty affiliate manager before launch. Platform approval of an ad is not the same as Effecty approval.
4. No guaranteed results, amounts, or timelines.
Don’t
- “Lose 20 lbs in 30 days,” “guaranteed weight loss,” “melt fat,” “works for everyone”
- Any specific pounds, inches, dress-size, or timeframe promise
- “No side effects,” “completely safe,” or any safety guarantee
- Before-and-afters that are digitally manipulated, staged, stock, or not from an actual Effecty patient
Do
- Use softened, honest language: “may help,” “can support,” “many patients experience”
- Focus on health outcomes, lifestyle support, and long-term wellness
- Talk about the process, the pricing, and the speed of the experience
- Label any real before-and-after with “Individual results vary”
5. No guaranteed prescriptions.
Every patient is evaluated by an independent licensed provider. That evaluation is a real medical decision, not a formality, and nothing in your creative may suggest otherwise.
Don’t
- “Get approved,” “instant prescription,” “everyone qualifies”
- “No doctor needed,” “skip the doctor,” “guaranteed prescription”
- Promise a live video consultation — intake is reviewed asynchronously
- State a flat turnaround time for a prescription
Do
- “Prescribed by independent licensed providers if you qualify”
- “Providers review your intake and determine whether treatment is appropriate”
- “See if I’m eligible” — the strongest compliant CTA we have
- Keep every “as fast as” qualifier intact
6. No brand bidding. At all.
Bidding on Effecty brand terms is prohibited on every paid search and shopping platform. No exceptions, no whitelisting. Conversions traced to brand bidding will be reversed.
Prohibited terms include
- “Effecty,” “Effecty.com,” and every spacing or casing variation
- Derivatives: “Effecty reviews,” “Effecty coupon,” “Effecty cost,” “Effecty login,” “is Effecty legit”
- Misspellings and close variants: “Efecty,” “Effectty,” “Affecty,” “Efecti”
You must
- Not bid on brand terms in exact, phrase, or broad match
- Not use brand terms in headlines, descriptions, display paths, or destination URLs
- Maintain an account-level brand negative keyword list to prevent match expansion
- Not bid on competitor brand names in a way that implies affiliation or comparison
7. No impersonating Effecty.
Don’t
- Register domains that imitate ours: “officialeffecty.com,” “effectyreviews.com,” “geteffecty.net”
- Use “official,” “HQ,” “support,” or “team” in handles or sender names in a way that implies you are Effecty
- Clone or closely copy Effecty’s website design
- Send email or SMS that appears to come from Effecty
- Represent yourself as an Effecty employee, provider, or pharmacist
Do
- Make it obvious, everywhere, that you are an independent partner promoting Effecty
- Route every medical, account, and billing question to Effecty — never answer it yourself
Claims and medical language
You may never say
- That the medication treats, cures, prevents, or reverses any disease or condition
- Anything diagnostic, or anything positioning your content as medical advice
- That the product is safe for everyone, has no side effects, or needs no medical screening
- That Effecty is endorsed, tested, certified, or approved by any government agency or independent organization
- “Risk-free,” “miracle,” “breakthrough,” “doctors hate this”
- “#1,” “best,” “most effective,” “highest rated” — unless we’ve supplied written substantiation
You may say
- Factual description of the treatment category and how the telehealth process works
- The program structure and dose lineup as published in the approved offer
- Pricing, per Section 03
- Speed and convenience of the online intake, with qualifiers intact
- Identity, motivation, and aspiration angles that make no numeric or clinical promise
- Any claim that appears verbatim in Effecty-approved offer materials
Never publish content that
Off-limits in every channel
- Features or implies body shaming
- Focuses on weight loss alone, without broader health context
- Declares or implies there is a “perfect” body type or appearance
- Reinforces negative or unhealthy body image
- Exploits insecurities or shame to motivate someone to change
- Promotes an unhealthy relationship with food or exercise
- Targets minors, or implies the product is appropriate for anyone under 18
No clinical content without review
Do not produce content that reads as clinical education — dosing schedules, side-effect management, drug interactions, titration guidance, or contraindications — without written Effecty approval. This applies to blogs, advertorials, quizzes, videos, and email.
Imagery involving needles and injections
Our own brand standards restrict needle- and injection-focused imagery, and most ad platforms restrict it further. Use only the approved product imagery in the Everflow asset library; do not source your own injection photography, stock, or AI-generated needle imagery.
Pricing, offers, and promotions
Don’t
- Invent, guess, or “test” your own coupon codes
- Promote expired, retired, or unreleased pricing
- Use false urgency: fake countdown timers, “only 3 left,” “ends tonight” when it doesn’t
- Post Effecty codes to coupon, deal, or cashback sites without written authorization
- Advertise a price a customer cannot buy today
Do
- Use “starting at” framing only: “Starting at $95”
- Pair the price with “flat rate for your entire plan” where the offer supports it
- Use only prices, codes, and offers published in the current Everflow offer
- Check the offer page before every launch — pricing changes
- Make sure the price in your ad matches the price at checkout exactly
Subscription and cancellation language
Our offers are plan-based, and the rule here is accuracy, not avoidance. A patient can cancel — the question is what they’ve already committed to, and a claim that’s true of one plan is false of another.
Never use, on any plan
“Risk-free,” “no strings attached,” “guaranteed refund,” “no obligation.” These imply a safety or money-back guarantee we don’t offer, and “risk-free” carries a separate medical-safety meaning on a prescription product.
Never use on a multi-month plan
“Cancel anytime,” “cancel whenever,” “no commitment,” “month-to-month flexibility,” “pause or cancel at any time.” A 3-, 6-, or 12-month plan is a prepaid commitment — the patient has paid for the term. Promising they can walk away from it is a misrepresentation of the offer, and it’s the exact pattern the FTC’s negative-option rules target.
What you can say instead
- On month-to-month offers: describe the real mechanism — “Cancel before your next order is sent to the pharmacy.” Specific beats vague, and it’s what the FTC actually wants disclosed.
- On multi-month offers: sell the commitment as the benefit — “Lock in a lower rate,” “Commit longer, pay less every month.”
Price list and discount codes
Current list pricing, per month, billed in full up front for the term. The highlighted figure is each product’s lowest buyable price — the only number you may use in a “starting at” claim.
How to use these numbers
- “Starting at” framing only — “Starting at $95” — using a highlighted price, and it must match checkout exactly.
- A listed plan is never a promise of availability; eligibility is a provider decision.
Weight management
Longevity & wellness
Hormone health (HRT)
Affiliate discount codes
These are the only codes you may promote. Do not invent codes, test variations, or post them to coupon, deal, or cashback sites.
How to advertise a code
- Say “first order” in the ad, not the fine print — never a bare “$100 off.”
- Never run a code over a product it doesn’t cover — it fails at checkout and the complaint lands on Effecty.
- Advertising a post-code price? The code must appear in the same creative and match checkout exactly.
- Codes change and expire — confirm on the Everflow offer page before every launch.
- Compounded GLP-1
- Compounded GLP-1 + GIP
- New customers only, one per customer
- Each tier is locked to its billing frequency
- Not stackable with any other code
- 3, 6 and 12-month plans for NAD+, Glutathione, Lipo-B (MIC + B12), Sermorelin injection and Sermorelin ODT
- New customers only, first order only
- Not stackable with any other code
- Any 1-month plan, in any category
- Any weight management product
- Any HRT product — use the HRT code below
- Ondansetron
- Estradiol patch + progesterone
- Estradiol vaginal cream + progesterone
- Estradiol tablet + progesterone
- New customers, first order only; not stackable
- Each tier is locked to its billing frequency
Testimonials, reviews, and disclosure
Material connection disclosure is mandatory
Under FTC guidelines, your affiliate relationship must be disclosed clearly and conspicuously, near the endorsement, visible without clicking, expanding, hovering, or scrolling to find it.
Where the disclosure goes
- Social posts: in the post body, at the top — not buried in hashtags, not below a “more” cutoff, not in a comment
- Video: on-screen text plus a verbal mention in the first few seconds. A description-box-only disclosure is not sufficient
- Websites & advertorials: visible above the fold, plus “Advertisement” labeling on any advertorial
- Email & SMS: in the body of the message
Acceptable: “Paid partnership with Effecty,” “I earn a commission if you purchase through my link,” “#ad.” A bare “#sponsored” tucked into a hashtag block is not.
Testimonials
Don’t
- Write, script, fabricate, or embellish a customer testimonial
- Use AI-generated people, voices, or faces presented as real patients
- Use fake or implied celebrity, doctor, or media endorsements — including voice clones, deepfakes, and unauthorized “As seen on” claims
- Fabricate reviews, ratings, engagement, or follower counts
- Alter a testimonial in a way that changes or strengthens its claim
Do
- Use only real experiences from real people who actually used the product
- Present them accurately, with “Individual results vary”
- Keep written consent on file for every testimonial and before-and-after
Health privacy
Never publish, quote, or repost a real person’s health information — a message, DM, review, photo, or intake detail — without their written consent. Health information is not ordinary marketing content.
Creative, assets, and intellectual property
Don’t
- Modify, recolor, stretch, crop, or re-typeset the Effecty logo or the ff. mark
- Combine the ff. mark with the full “effecty” wordmark — they are used independently
- Use copyrighted images, music, news footage, or clips you don’t hold rights to
- Use news outlet logos or network branding to imply coverage or endorsement
- Use AI imagery that misrepresents the product, shows a brand-name pen, depicts a fabricated result, or imitates a real person
Do
- Use Effecty logos and brand assets exactly as supplied, from the Everflow asset library, without alteration
- Keep the logo in black or white only — it can sit on any background color, but never changes color itself
- License every stock photo, video, font, and music track you use, and keep the documentation
- Disclose AI-generated creative where the platform requires it
If you build your own creative
All custom creative must be approved before launch.
Brand specs
- Typeface: Poppins — Regular and Medium
- Core colors: Black #171717 · Dark Gray #505050 · Gray #EBEBEB · Light Gray #FAFAFA · White #FFFFFF
- Category colors: Weight Loss Green #B4B99D · Longevity Blue #2C3957 · Hormones Purple #B3B0CE
- Effecty gradient: #B4B99D → #4A69B0, used as an accent on key words in a headline — never as a full background wash behind body copy
Traffic sources and channels
Prohibited traffic and practices
- Brand bidding (Rule 6)
- Cookie stuffing, forced clicks, and auto-redirects
- Cloaking, doorway pages, or serving different content to review traffic than to live traffic
- Incentivized traffic, bots, click farms, or any artificially generated conversion
- Adware, malware, browser extensions, toolbars, or pop-unders
- Typosquatting and domains imitating Effecty or brand-name drug manufacturers
- Misleading quizzes or fake “symptom checkers” that imply a medical assessment
- Placement on adult, hate, piracy, illegal, or otherwise unsuitable content
- Any traffic source you have not disclosed to your Effecty affiliate manager
Email and SMS
Email and SMS campaigns require written pre-approval, including sample creative and a description of your list source.
- Comply with CAN-SPAM, TCPA, and applicable state law. SMS requires express written consent
- Send only to lists you built yourself with proper consent — no purchased, rented, scraped, or co-registration lists
- Use accurate “From,” “Reply-To,” and subject lines. No spoofing Effecty, no misleading subjects
- Include a valid physical address and a working one-click unsubscribe; honor opt-outs promptly
- Never imply the recipient is a current or former Effecty patient
Social and influencer
- Your account must not appear to be an official Effecty property
- Disclose the affiliate relationship on every promotional post (Section 05)
- Do not run paid amplification of Effecty content without written approval
- Do not give medical advice in comments or DMs — direct people to the Effecty site to start an intake
- Follow each platform’s health, pharmaceutical, and weight loss ad policies. A platform ban does not excuse a violation
Paid search (non-brand)
- Non-brand keywords are permitted and encouraged, and your landing pages must comply with every rule in this document
- Maintain an account-level negative keyword list covering Effecty brand terms and all brand-name drug terms
- Never use brand-name drug names as keywords or in ad copy
Your compliance responsibilities
- Review before launch. Submit new creative, landing pages, advertorials, and email/SMS campaigns to your Effecty affiliate manager for approval before they go live.
- Maintain negative keyword lists at the account level, and audit them monthly.
- Monitor your campaigns — including any sub-affiliates, media buyers, or creators working under you. You are fully responsible for their compliance.
- Keep records of your creative, landing pages, testimonial consents, stock licenses, and list-consent documentation for at least two years.
- Provide documentation on request during a compliance review, within five business days.
- Remove non-compliant content immediately on notification — within 24 hours, or sooner if we flag it as urgent.
- Re-check the offer page before every launch. Pricing, codes, approved claims, and restricted terms change.
Enforcement
Warning
Trigger: Minor or first-time issue, such as a missing disclosure
Consequence: Notice plus a 24-hour remediation window
Suspension
Trigger: Repeat issues, or failure to remediate
Consequence: Traffic paused, commissions held pending review
Termination
Trigger: Any Section 01 hard-rule violation, fraudulent traffic, or willful misrepresentation
Consequence: Immediate removal, unpaid commissions forfeited, conversions reversed
Effecty reserves the right to reverse conversions from non-compliant traffic at any time, and to require removal of any content at our sole discretion.
Quick reference
The whole document, one line at a time. When in doubt, ask.
Don’t
- Write your own medical or outcome claims
- “Semaglutide,” “tirzepatide,” “weight loss drug,” any brand name
- “Get approved,” “everyone qualifies”
- Expired pricing or invented coupon codes
- “Cancel anytime” on a prepaid multi-month plan
- “Risk-free,” “no strings attached”
- Any FDA-approval or endorsement claim
- Bury “#ad” in a hashtag block
- Fabricated, AI, or manipulated before-and-afters
- Buy, rent, or scrape lists
- Bid on “Effecty” or any variation
- Assume platform approval means Effecty approval
Do
- Use approved creative and copy from the offer page
- “Compounded GLP-1,” “GLP-1 + GIP”
- “Prescribed by independent licensed providers if you qualify”
- “Starting at $95,” matching checkout exactly
- “Lock in a lower rate” on multi-month plans
- “Cancel before your next order ships” on month-to-month
- Full Effecty disclaimer on every asset
- Disclose your affiliate relationship up front
- Real testimonials with “Individual results vary”
- Build your own opted-in email list
- Keep brand terms on your negative list
- Ask before you launch
Not sure? Ask first.
Send creative for review, request approval for a restricted term or channel, or ask a compliance question.
Robyn Shapiro
Affiliate Program Manager, Effecty · robyn@effecty.com
These guidelines may be updated at any time. Continued promotion of Effecty offers constitutes acceptance of the current version.
Effecty is a technology platform that connects individuals with independent licensed medical providers. Effecty does not practice medicine or prescribe medications. Licensed independent medical providers determine whether treatment is appropriate. If prescribed, medication is dispensed by state-licensed pharmacies, including compounding pharmacies. Compounded medications are not FDA-approved and have not undergone FDA review for safety or effectiveness. Eligibility for treatment is determined by a licensed provider and is not guaranteed. Individual results vary. See full safety information at https://www.effecty.com/legal/safety.