About Effecty:
Effecty is a modern telehealth company dedicated to providing innovative health solutions, including personalized weight loss medications, hormone replacement therapy (HRT), and longevity treatments. We aim to empower individuals to take control of their health through accessible, affordable, and convenient telehealth services. As a growing startup with huge potential, we're looking for a dynamic individual to join our team and drive our advertising strategy and growth.

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Position Overview:
We’re looking for a Search & Social Ads Manager to join our fast-paced and collaborative team. In this role, you'll be responsible for both strategy and implementation—driving the daily management of ad campaigns across Google (search/shopping, possibly YouTube) and Meta. You will work closely with the founding team and agency partners to develop, execute, and optimize campaigns that drive growth across all Effecty categories. Additionally, you will be responsible for managing a P&L for these platforms against core KPI goals set by Leadership.
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Key Responsibilities:

• Lead the day-to-day management of paid search and social media campaigns, including Google and Meta platforms
  
• Build, optimize, and scale advertising budgets to maximize ROI and growth
  
• Collaborate with freelance creatives to develop compelling ad assets and messaging
  
• Analyze performance data, derive actionable insights, and optimize campaigns for better results
  
• Develop and implement strategies to drive growth across Effecty’s customer base
  
• Work closely with the founding team to align advertising efforts with overall business goals
  
• Stay current with the latest trends and best practices in paid media and digital marketing
  
• Be prepared to launch new platforms (i.e. TikTok) as the business grows
  

Qualifications:

• At least 5 years of experience in search and social advertising, preferably within subscription-based models, health care, health tech, or e-commerce platforms
  
• Strong experience with Google Ads and Meta advertising
  
• Ability to work hands-on with a focus on both strategy and execution
  
• Proven track record of driving growth & lowering CAC's through paid search and social campaigns
  
• Comfortable working in a fast-paced startup environment with direct exposure to the founding team
  
• A proactive, results-driven approach with a passion for digital marketing
  
• Strong analytical skills and experience with A/B testing, budget management, and performance reporting
  

Why Effecty?

• Competitive salary and benefits package
  
• Opportunity to grow with a high-potential startup
  
• Work directly with the founding team and make a tangible impact
  
• Be part of a company that is revolutionizing healthcare through telemedicine
  
• Eligible for equity after 12 months of employment